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How Building Valuable Networking Connections Can Lead to Woodworking Business Growth

March 25, 2024

In today’s competitive business landscape, networking is an essential tool for growth and success. For woodworking businesses, building valuable connections can open doors to new opportunities, resources, and collaborations. By strategically engaging in networking activities, woodworkers can enhance their business growth through improved industry knowledge, partnerships, and adherence to best practices. This blog explores how woodworking business networking can significantly enhance growth through strategic connections, collaborations, and adherence to industry standards.

Building Woodworking Connections 

Identifying Potential Networking Opportunities  

Industry Events and Trade Shows

Attending industry-specific events like the ones organized by the Architectural Woodwork Institute (AWI) provides woodworkers with invaluable opportunities to network with potential clients, suppliers, and collaborators. The convention features educational sessions led by industry experts, updates on AWI standards, and showcases of the latest products and innovations. These events not only enhance professional development but also provide access to essential resources and industry insights, making them crucial for business growth and staying competitive in the woodworking industry.

Online Forums and Social Media Groups

Digital platforms connect woodworkers globally, allowing for the exchange of ideas, tips, and support. AWI hosts a vibrant online community that connects woodworking professionals globally, fostering engagement, collaboration, and knowledge sharing. This platform provides access to technical publications, design solutions, and business tools, essential for maintaining high craftsmanship standards. Members can discuss projects, seek advice, and network with peers, creating a supportive environment that enhances professional development and opens new business opportunities.

Local Woodworking Clubs and Associations

Engaging with local communities through organizations like the Architectural Woodwork Institute (AWI) can lead to valuable connections and support networks. AWI offers workshops, training sessions, meetups, and educational conferences that foster collaboration and learning. Members benefit from hands-on experiences, insights from industry leaders, and access to AWI Cabinet Standards, ensuring high-quality workmanship. By participating in AWI’s activities, woodworkers enhance their skills, stay informed about industry developments, and build a supportive network, contributing to both individual and industry growth.

Networking Strategies for Woodworking Growth

Leveraging Industry Events and Trade Shows

  • Prepare Your Pitch

Have a concise and engaging elevator pitch ready. This should include who you are, what your business does, and what sets you apart. Practice your pitch to ensure it sounds natural and confident.

  • Start with a Genuine Interest

Approach conversations with genuine interest in the other person’s work. Ask open-ended questions about their business, projects, and challenges. This not only builds rapport but also provides valuable insights into how you might collaborate. 

  • Listen More Than You Talk

Active listening is crucial in networking for woodworkers. Pay attention to what the other person is saying and respond thoughtfully. This shows respect and makes the conversation more meaningful.  

  • Bring Samples or Portfolios

If possible, bring physical samples of your work or a well-organized portfolio. Visual aids can make a strong impression and provide tangible evidence of your skills and craftsmanship

  • Send Personalized Follow-Ups

Within a few days after the event, send personalized follow-up emails. Reference specific points from your conversation to show you were paying attention and are genuinely interested in continuing the dialogue.

  • Connect on Social Media

Follow up by connecting on LinkedIn or other relevant social media platforms. This keeps you on their radar and provides another avenue for engagement.

Utilizing Online Platforms and Social Media

  • Build a Professional Online Presence

Craft an online profile showcasing your work and expertise. Regularly update it with new projects and engage with your audience on platforms like Instagram and LinkedIn.

  • Leverage YouTube and Video Content

Create high-quality video tutorials and project walkthroughs. Collaborate with other influencers to expand your reach and establish authority in woodworking.

  • Participate in Online Competitions and Challenges

Join competitions and challenges to showcase your skills and gain recognition. Share your progress and final projects on social media to engage with others.

  • Network Through Webinars and Virtual Events

Attend webinars and virtual events to learn and network with professionals. Actively participate by asking questions and sharing insights during sessions.

  • Create and Share Blog Content

Start a blog to share your knowledge and project ideas. Promote your posts on social media to build a following and engage with a broader audience.

  • Engage in Professional Networks

Join professional networks like LinkedIn to connect with industry leaders and woodworking professionals. Participate in industry-specific groups and discussions to stay updated and build your network.

Engaging with Local Woodworking Communities

  • Participating in Local Meetups and Workshops

Face-to-face interactions at local events and workshops provide opportunities for hands-on learning and networking for woodworkers. These events foster a sense of community and can lead to collaborations and referrals.

  • Collaborating with Local Artisans and Suppliers

Building partnerships with local artisans and suppliers creates mutually beneficial relationships. Collaborating on projects, sharing resources, and supporting each other’s businesses can lead to growth and innovation.


Networking is an indispensable tool for woodworking business growth, offering access to new opportunities, resources, and knowledge. By building strategic connections and collaborating with industry peers, woodworkers can maintain competitiveness and drive business success. Proactively seeking and nurturing these connections is essential for long-term success, as continuous learning, adapting networking strategies, and upholding high standards through organizations like AWI can significantly enhance business growth.